Thursday, October 12, 2017

酋长的岛屿 - Manitoulin (1)闯进一个梦

我听闻的印第安人  来自两个西方的绘本故事,一个叫做  “看不见的印第安人”,讲的是一个不太自信 不太漂亮,也不太能把考试题目都答对 的小女孩,有一天突然发现身边多了一个酷酷的印第安人,一个人上学走路的时候,高大的印第安人做保镖,上课老师提问的时候,印第安人站在讲台旁边对小姑娘微笑 她一下子不紧张脸红了 给出了很棒的答案。可是除了小姑娘,没人能看到印第安人的存在,他专为小孩需要帮助的时刻从空气中显现出来,高大严肃而慈祥,头上插着羽毛,不动声色的给予小女孩各种神秘力量。不自信的小女孩在印第安人的护佑中,一天天变得强大。在一个落雪的初冬早晨,小女孩背着书包走在上学路上,她想回头确定印第安人还在,但是雪花模糊了视野,印第安人的影子开始看不清,雪花越落越大,飞满天,回头只看见一片茫茫,印第安人再没有回来。

另一个故事叫做 善良的小希瓦瑟,他是酋长的儿子,也就是印第安王子的级别。他的头上插着一根俏皮的小羽毛,棕色的皮肤反射出太阳的光芒,腮帮子鼓鼓的,大大的眼睛充满无辜。根据部落的习俗,独自进入森林狩猎生存是每个印第安勇士的必修课。希瓦瑟出发的那天,他娘给他装好了干粮,他爹给他的箭筒里插满弓箭。希瓦瑟划着独木舟进了森林,他把弓箭对准一只鹌鹑妈妈,却见她的翅膀下护佑着一窝雏鸟,鹌鹑爸爸在树顶振翅,大声疾呼,希瓦瑟慢慢放下弓箭,和鹌鹑家人们一起品尝着灌木里的野草莓。告别鹌鹑一家,他又在湖边邂逅饮水的鹿,这可是大餐好几顿,就在他将要拉弓的瞬间,鹿回头脉脉地看着他,眼里充满泪水,希瓦瑟于是又放下弓箭;傍晚,森林里下起了大雨,鹿把希瓦瑟带到干燥温暖的树窝里,安睡一晚。之后,希瓦瑟又遇到了松鼠家族,Beaver家族,各种山珍和皮帽子,都从他放下的弓箭处逃生。一周后,希瓦瑟毫无所获,他把弓箭全都折断,成了森林中动物们的王子。在他回家的路上,遇到大狗熊的追杀,于是他的一帮朋友各显神通,鹌鹑大喊报信,松鼠们试图用松子把狗熊砸晕,鹿为希瓦瑟引路,Beaver们在关键时刻咬断了树干,把大狗熊压在树下,让印第安王子逃脱了。希瓦瑟回到营地,告诉他爹娘自己一无所获,娘没有责备他,而是很高兴地说,善良才是真勇士的品德。

在这个政治正确盛行的地方,“印第安人”是一个政治不正确的称呼,我们应把酋长和他的族人叫做First Nation, 第一民族。但绘本故事里并没有提到这一点,印第安人,是一个自带魔法光环的词汇,他们可以和森林对话,精通各种动物的语言,并懂得隐身术,他们念动古老的歌谣咒语,成为一方土地的守护神。

安省北部,有着据说是世界上最大的淡水岛屿,Manitoulin, 意为精灵的洞穴,传说在Manitowaning 小镇附近的湖底洞穴里,曾住有法力无边的精灵水仙人:当你站在岛上,仰观澄清的碧空,远眺空灵的湖面,便知这位精灵大人的魔法依然无处不在。当然,这里也是酋长和族人们的领地。岛的东端方圆400平方公里的半岛,是印第安部落Wikwemikong First Nation专有的土地,未曾向殖民者臣服(Unceded Indian Reserve)。

我们对岛屿的膜拜和向往 溯源在两个秋天前。在地图上,岛屿仿若隔世。在积攒了700多天的决心后,我们终于一路北行,在Sudbury挥别了最后一抹夕阳,顶着苍茫夜色潜入一个巨大的梦。其实,更近便的上岛路线是从Tobermory小镇搭乘轮渡Chi-Cheemaun. Chi-Cheemaun的宣传照是一片巨大的羽毛,其寓意为有形的船只是旅行的小小起点,那巨大的涟漪才是人在旅途的憧憬和探险精神的延伸。

一觉醒来,我们的梦,开始了。

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图解:遥望酋长的岛屿-Wikwemikong



Thursday, December 29, 2016

Business Plan Structure

Planning for Success

You’ve no doubt heard the expression, “Failing to plan is planning to fail.”
Many entrepreneurs write a business plan only when they need to secure start-up financing. However, your plan is far more than a document for banks and investors to read; it’s an invaluable roadmap for launching and growing your business.
In order to put your business concept on paper, you need to think through and research the many factors that are needed to make sure your business is a success. With a plan, not only can you spot potential weaknesses, opportunities, and threats, your plan can help you make informed decisions about your venture before you commit yourself legally or financially.
Here, we’ve summarized the key sections that you’ll find in a business plan.

The Seven Key Sections of a Business Plan

1. Executive summary

Your executive summary should be 1–2 pages long, and provide an overview of your business concept, key objectives of your business and your plan, ownership structure, management team, your product or service offering, target market(s), competitive advantages, marketing strategy, and a summary of your financial projections. Your executive summary should be written last, after you’ve written the rest of the plan; each paragraph should be a summary of the more detailed, related section of the plan.

2. Business Overview

In your overview, include details regarding your business’s history, vision and/or mission, objectives, and your ownership structure.

3. Products and Services

Expand upon your products and services, including features and benefits, competitive advantages, and, if marketing a product, how and where your products will be produced.

4. Industry overview

The industry overview is your opportunity to demonstrate the viability of your business by discussing the size and growth of your industry, the key markets within your industry, how your customers will buy your products or services, and which markets you’ll be targeting.

5. Marketing Strategy

Here you describe your target market segments, your competition, how you’ll differentiate your products or services, and your products’ or services’ unique selling proposition (USP).
  • Discuss product or service pricing and promotion, including how your promotional programs will appeal to each of your target market segments.
  • Provide a plan of traditional and guerrilla marketing tactics, such as tradeshows, press-magnet events, social media marketing (e.g. Facebook, Twitter, etc.), networking, and print, media, or online advertising. Include the cost associated with each tactic.
  • Describe how your products or services will be sold (e.g. storefront, online, wholesalers), and your target markets’ buying cycle.

6. Operations Plan

Provide a profile of your management team, your human resources plan, your business location(s) and facilities, your production plan (if selling a product), and an overview of day-to-day operations.

7. Financial plan

Some believe this is the most important part of a plan – so much so, it’s worth dedicating up to 80% of your time to writing this section. You’ll need to show three years’ worth of projected financial statements, including income statements, pro-forma balance sheets, and monthly cash flow and annual cash flow statements. Summarize each statement into a few easy-to-understand sentences and put these in a cover page for the statements. Be sure to document all of the assumptions you used in forecasting your revenues and expenses.
Download the Small Business BC How to Write a Business Plan checklist and start planning for your business success.